An analysis of the use of sex in advertising

The study, from the University of Georgia, looked at sexual ads appearing in magazines over the past 30 years and found that the numbers are up. People are hard-wired to notice sexually relevant information, so ads with sexual content get noticed.

An analysis of the use of sex in advertising

Culture and Gender Stereotyping in Advertisements

Sex in advertising has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. Most of the time sexuality and the use of the product in a real world setting is irrelevant, but for centuries if sexual connotation is put upon the use of a certain product then the product has been a success in the market place.

For a copy of the ad please refer to the end of this report. We will be applying the basic Principles of Advertising to help use critique this ad.

An analysis of the use of sex in advertising

Before any company decides what kind of an ad will be used to represent their company and their product, they will need to consider their target consumer. The advertising agency will need to take personal influences and environmental forces into consideration. While choosing a type of ad, it is very important that the advertiser take marketing stimuli into consideration, these stimuli include: The advertiser needs to understand the perceptions, motives, needs, personalities, lifestyles, and attitudes of their target market.

Finally, consumer analysis can be thought of the most important of the Principles of Advertising. If an ad is positioned to appeal to the interests of anyone but the target market, then the ad would simply be a waste of precious time and resources.

Advertising effectiveness is a measure to see how effective the advertisement is on consumer recognition and intentions on buying a certain product. There are two kinds of classifications of advertising effectiveness.

This analysis found that sex is a tool used by advertisers in almost every advertisement that appears in women's magazines, particularly those targeted at the youngest age demographics. Some products, such as fragrances, rely more heavily on the use of sex in their advertising campaigns than others. Advertising often turns to gender stereotyping and notions of appropriate gender roles in representing men and women. This depends on culture, though. That is, women were less likely to be portrayed as sex objects and more likely to be portrayed in a working role. "Advertisers use sex because it can be very effective," said researcher Tom Reichert, professor and head of the department of advertising and public relations in the UGA Grady College of Journalism and Mass Communication. "Sex sells because it .

The first is the communication effects and the second is sales effectiveness. The Robert Lee Morris Watches uses the second type, sales effectiveness.

Capturing Attention Concept[ edit ] Gender Advertisements, [5] a book by Canadian social anthropologist, Erving Goffman is series of studies of visual communication and how gender representation in advertising communicates subtle, underlying messages about the sexual roles projected by masculine and feminine images in advertising.
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Essay on Sex. Research Paper on Sex In Advertising An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. The following questions can help foster an awareness of this process.

Sales effectiveness measures the impact of advertisement on sales. There are three types of sales effectiveness a company can use.

Project MUSE - Sex and Advertising

They are inquiry testing, direct response and market testing. Robert Lee Morris Watches uses the inquiry test method. We know that they use this method because they offer a toll free phone in the upper left hand corner of the advertisement. The ad does not offer a lot of content in regard to words.

They want the consumer to call them and tell them what they think about the ad and to inquire about additional information. The "big idea" for a creative strategy in regards to the concept of sexual appeal in advertisement is virtually to attract the attention and maintain the visual process of the incoming information.

Sex in advertisement grabs the attention of a sexual attitude of behavior for the targeted audience.However, there are advertising agencies and fashion brands and big-names in the industry who are striving to create meaningful advertisements and change, in the U.S.

and abroad. In this three-minute spot from Thai Life insurance, it follows the day-to-day life of a regular guy who helps those around him.

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Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions, and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand.

"Advertisers use sex because it can be very effective," said researcher Tom Reichert, professor and head of the department of advertising and public relations in the UGA Grady College of Journalism and Mass Communication.

"Sex sells because it . In that regard, sex - like any other advertising tool - needs to be used selectively, targeting the correct audience in the correct context if it's going to succeed at increasing people's interest.

A consideration of sex and advertising necessitates the clarification of terminology at the outset.

An analysis of the use of sex in advertising

Sex, gender, sexism, sexuality, and so on, often lack clarity and specificity in everyday language. In that regard, sex - like any other advertising tool - needs to be used selectively, targeting the correct audience in the correct context if it's going to succeed at increasing people's interest in buying.

Sex in general doesn't sell.

Sex in Advertising Statistics - Why Sex Sells - BusinessNewsDaily