Businesses are owned by their shareholders - money spent on CSR by managers is theft of the rightful property of the owners The companies that focus most on CSR are not successful businesses in the marketplace Times are hard - we have to focus on the bottom line in order to survive It's the responsibility of the government to deal with social benefit, not business Companies don't care - they only focus on profit, so CSR is just a PR smokescreen Getting into the detail If the arguments for a socially responsible approach were widely accepted, nobody would even using the label "CSR" because everyone would be doing it. Those of us who spend our time marshalling the case for would do well to spend a little time hearing the case against, and considering what should be the response. Of course, one of the challenges in considering cases "for" and "against" CSR is the wide variety of definitions of CSR that people use.
Definition[ edit ] Societal marketing can be defined as a "marketing with a social dimension or marketing that includes non-economic criteria".
Accordingly, Andreas Kaplan defines societal management as "management that takes into account society's overall welfare in addition to mere profitability considerations. Objectives[ edit ] Various attempts to define the objectives of societal marketing have been noted,  such as: It is the duty of business to promote proper consumption values.
The societal marketing concept adopts the position that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value.
Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups including: They ensure that marketing activities do not damage the environment and are not hazardous to broader society.
Societal marketing developed into sustainable marketing. Rather than focusing on selling a products, which can be good or bad for the consumers, companies should focus on consumer and society's well-being.
Examples[ edit ] Most companies recognize that socially responsible activities improve their image among customers, stockholdersthe financial communityand other relevant publics. Ethical and socially responsible practices are simply good business, resulting not only in favorable image, but ultimately in increased sales.
The Body Shop International plc is the original, natural and ethical beauty brand. The company uses only plant based materials for its products.
It is against Animal testingsupports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet. They have also their own charity, The Body Shop Foundation, to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
Thus Body shop is really following the concept of Societal Marketing. Through the crusade Avon sale representatives have raised billion of dollars for breast cancer education and access to early detection services for underserved woman. In addition, Avon's 45, US sales people have been trained to discuss breast cancer and importance of early detection with their customers and distributed 80 million flyers on breast cancer detection.
Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline.
Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning. Social marketing is concerned with facilitating social change. A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing.
On the other hand, social marketing is a sub-branch of marketing that began inwith the publication of an article by Kotler and Zaltman, emphasising a planned approach to achieving social change.
It is primarily concerned with encouraging pro-social behaviours e. Its campaigns can either encourage merit goodsas for example fund raising for not-for-profit organizations or dissuade the use of demerit goods promoting society's well being, as non-smoking campaigns or promote the use of seat belts.
Another characteristic of social marketing is that is planned to influence individual behaviour to improve well-being.
It includes more than just advertising in traditional mass media, and may extend to educational programs and formal enforcement regimes in the case of road safety campaigns. A clear example that differentiates societal from social marketing is a marketing campaign on non-smoking.
A smoking cessation advertisement is an example of social marketing, but if the marketing strategies and techniques used in that campaign focus on increasing the well-being of society, that same campaign can be an example of societal marketing. The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies.
In contrast to that, social marketing uses commercial marketing theories, tools and techniques to influence social change. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs.
Another difference is that CSR "focuses more in a corporate level and stakeholders",  while societal marketing is more concerned about the consumer and their long term benefits. CSR social and environmental concerns are integrated into all business operations.
CSR is mainly run by companies, while social marketing mainly by Government or Non profits organizations. Branding[ edit ] Corporations are the one who are striving during the whole time for improvements.
They are turning to all kind of forms of corporate societal marketing programs to help build and repair their brand images. Corporate Social Marketing, or CSM, usually refers to marketing efforts that have at least one social related objective, such as charity founding, among its goals.
Typical examples are releasing a certain percentage of the final sale product to a charity related to the product, or sponsoring events that encourage social well-being such as the Olympic Games.
Corporate Social Marketing benefits a company in many ways, but its main goal is to improve the image the public has of the company.Here is the first half of the English to Simple English dictionary: lisp=mit der Zunge anstoßen A-bomb=atomic bomb, U → E; ASCII = A=41, J=4A, K=4B.
WOONSOCKET, R.I., May 10, /PRNewswire/ -- CVS Health (NYSE: CVS) today released its tenth annual Corporate Social Responsibility (CSR) Report, entitled Prescription for a Better World.
Nicotine Corporate Social Reponsibility of the Tobacco Industry According to Harvard University, corporate social responsibility (CSR) is a business strategy that encompasses the ways in which an organisation manages its economic, social and environmental impact. Corporate Social Responsibility Domestic Policy Tobacco Telecommunications Naked Juice Launches #DrinkGoodDoGood Social Media Campaign to Generate ,Pound Donation of .
Share your views about whether fast food restaurants have legal liability for the obesity in America. Add your voice to the discussion. Fatty Alcohols are widely used in surfactant, in the form of fatty alcohol ethoxylates, fatty alcohol sulfates and fatty alcohol ethoxy sulfates.