Executive Office of the Manager Engr. Thus, established way back 14 fourteen years ago in Iran company and decided to continue here in the Middle East.
Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls.
In the beginning of twenty-first century, visual merchandising is forming as a science.
Nowadays, visual merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales.
This includes the in-store environment and brand communications used such as signage and images displayed in-store. This information can allow the retailer to cater the design of a store and their advertising to match their consumers.
In order for retailers to gain an important competitive advantage in the marketplace, visual merchandising is an important factor and an effective way of adding value to their brand.
Visual merchandising communicates with customers through elements that stimulate their senses such as lighting, music, aromas, and television screens. Research shows that stores that do not communicate well with their customers, such as the retail store having a poor layout can cause customers to incur psychic costs, and may lead to customers being deterred from shopping again as overall shopping pleasure has been reduced.
Research from Thaler shows that consumers are more willing to pay a higher price for a product if the product is purchased in a more favourable environment. This makes customers become more accepting of the higher price, rather than if it were to be sold in an old rundown store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.
Many elements can be used by visual merchandisers in creating displays including color,  lighting, space, product information, sensory inputs such as smell, touch, and soundas well as technologies such as digital displays and interactive installations.
Visual merchandising consists of mainly two techniques; interior and exterior displays, also known as in-store design and window displays. The goal of these two techniques is to attract the attention of consumers, entice them into the store, to keep them in the store as long as possible, and influence purchasing decisions.
A recent study has found that these two techniques have the greatest effect on impulse buying;  therefore, they are important aspects for the retailer. In-store design and window display techniques can be used to enhance the store environment, influencing consumer behaviour and purchasing decisions.
Having a visually appealing store design can simulate the representation of the brand and attract customers. Efficient, customer friendly environment makes shopping easier for consumers, which encourages buying and, most importantly, reassures repeat purchasing.
The window design technique is a way of communicating with customers, which uses a combination of lighting, colours, props, text, and graphic design to display goods, attract the attention of the customer, and sustain a brand image.
The overall goal of the window display for the retailer is to persuade the customer into the store and motivate purchasing. Store layout[ edit ] The layout of a store is a significant factor for the maintenance of a thriving business, which can help advance sales and profitability.
An effective store layout encourages consumers to shop the entire store  and view an extensive assortment of merchandise. This is beneficial in the sense that the consumer will come into contact with every product on the shelf.
However, this can irritate customers. Customers may feel that they are being forced to follow a certain path, and can be frustrating when trying to make a quick purchase. This type of layout is more relaxed in its structure, which leaves the customer feeling less rushed.
The term "transition zone" was first coined by retail anthropologist Paco Underhill. This is an area where all shoppers pass on entry into store, and is significant as this zone is where consumers can observe the stimuli and sense the general vibe of the store.
Therefore, thoughts and representations a consumer has about the store and the brand depend on this area. When customers enter the transition zone they need time to adjust to the new environment including the lighting, the temperature and other sights and sounds.
Colour can be considered as one of the most important variables when it comes to ambiance in retail.Interior design: Interior design, planning and design of man-made spaces, a part of environmental design and closely related to architecture.
Although the desire to create a pleasant environment is as old as civilization itself, the field of interior design is relatively new. Since at least the middle of the 20th. Interior & Exterior Concepts Limited Suite 23, Block B, DeoGratias Plaza, 21 Ekukinam Street, off Ngozi Okonjo-Iweala way, Utako District, Abuja Municipal Area Council , Abuja, Nigeria.
Automotive design is the process of developing the appearance, and to some extent the ergonomics, of motor vehicles, including automobiles, motorcycles, trucks, buses, coaches, and vans.. The functional design and development of a modern motor vehicle is typically done by a large team from many different disciplines included within automotive engineering, however, design roles are not.
With more than 14 million units sold, it is one of the world's most successful compact cars: the Volkswagen Polo. Now a completely new generation of the best-seller is launching.
With an entirely new exterior design, noticeably more spacious interior that has also been redesigned down to the last. Many people misunderstand interior design with decoration of interiors.
It goes without saying that interior design is a science bound by its own sections or parts and concepts, but still, it is.
Architecture and Interior Design: An Integrated History to the Present provides a survey of architecture, interiors, furniture, and decorative arts from the past to the urbanagricultureinitiative.com is a completely integrated and interdisciplinary reference for: architecture, architectural details, architectural surface treatments, space planning, interior design, interior architectural features, interior.