Trouble is, most copywriters would rather write toilet plunger ads than tackle a thousand product descriptions. I can say this, because in my copy writing career I have written hundreds, maybe even thousands of them. You start the day with the wind behind your creative sales and by the time you finish product number 15, you feel like your brain was injected with Novocain. What are people searching for?
In the United States, the FedStats Web site provides access to statistical data from over Federal agencies including of interest to business plan writers the International Trade Administration e. Few, if any, countries do a better job at collecting and publishing industrial data than the United States.
However, similar agencies and publications exist in most developed countries e.
This part of the business plan will provide a detailed description of the products and/or services you plan to sell. It is important to be clear and concise when you are describing your product and/or service. Any reputable Internet marketing company will tell you that you need product descriptions. That’s the bad news. The good news is, they aren’t difficult to write and they not only help sell the product, they can improve your Search Engine Optimization efforts. Business Plan General Company Description The general company description is the first part of the business plan that will actually be written. This section follows the executive summary and is the second part of the business plan.
Highly aggregated data e. Finally, the data you really need may be unavailable because it is held by private companies or is very expensive to acquire from consulting companies such as McKinsey and the Gartner Group.
Nothing will turn a potential investor away faster than opening claims that are not credible or an industry analysis that is off target. Also cite or footnote all major data sources so the reader will be able to judge how dependable the data are.
For some businesses in some industries, an extensive industry analysis may be required. For example, if the industry is new and unfamiliar to the reader or if the business intends to be a major player in the industry, then a more extensive analysis should be included.
An industry analysis might also be included in a business case see Business Case Box 2. However, in most e-business plans, the industry analysis does not have to be very extensive.
Generally, one page should be enough, perhaps two pages if you include graphs or tables.
Business Case Box 2 A traditional industry analysis is less critical in a business case, because the senior management and board of directors will be very knowledgeable about the industry in which the company operates. However, there is no harm in highlighting some important industry-based data, especially as it applies to the proposed e-commerce venture.
For example, we recently critiqued a business plan for an expansion of a grocery store chain into a nearby city. Again, the readers will be extremely well informed, so everything has to be relatively new and extremely applicable to the proposed venture.
The following company analysis topics would likely be of interest to business case readers: Identify the industry within which your e-business will operate, and write an industry analysis.
Follow the guidance provided by your instructor to submit, present, or save this analysis.
After a few words of introduction, state the mission of your business and provide a brief justification and explanation about the importance of this mission, perhaps in light of the industry analysis just presented.
Business Case Box 3 When is a mission statement not required?
When the business plan is a business case. This is because the initiative being proposed is being developed in an organization that hopefully already has a mission statement.“The Child Care Center Business Plan Workbook” The purpose of the business description is to objectively explain and justify your business’ operations and strategies in a positive and passionate manner.
This section describes the product or service offerings, or customer base. Business Plan Walkabout Shoe Company Daniel Vera [email protected] Whisper Wood Dr. have two suggestions for alternative business plans that pose less risk and would likely Products and Services.
Product service description business plan will writing service barclays bank Rated 5 stars based on 16 reviews The FARSite is only an electronic representation of the FAR and the other supplements. The strategy element of the business plan describes how your products or services will be sold, the target markets you will sell to, the marketing message you intend to use to convince customers.
Business Plan Enter your business name Enter your name Section 1: The Business Profile Description of My Business (Session 1): Describe your product or service.
Targeted Market and Customers (Session 1): Describe your customer profile and why customers want or need your product or service. Microsoft was founded in Our mission is to enable people and businesses throughout the world to realize their full potential by creating technology that transforms the way people work, play, and communicate.
We develop and market software, services, and hardware that deliver new opportunities.